The simple answer is that we can give your brand unprecedented access to South Africa’s student youth market in a relevant, relatable, and sustainable way.

Everything we do at Crosshair Media is designed to ensure that your brand message is delivered to the person it was crafted for, in such a way that they are going to be most open to receiving it, and acting on it.

Whether it’s the way we carry out our community engagement campaigns, the reach we get with our Out of Home coverage, or the insightful analytics we are able to offer you, your brand will have even more success engaging with this critical segment if you collaborate with us.

We all know by now that traditional hard sells aren’t going to cut it, so we work hard to make essential connections, along with student-centric content that resonates with this group.

The latest GenNext Youth Behaviour Report asks young South Africans what they care about and why, where they spend their time, how they engage or interact, and who they are.

Would you feel confident hazarding a guess as to what their answers may be?

According to a breakdown of the report, featured in the Daily Maverick: “The youth market, comprising 35% of the population, has considerable cash-driven purchasing power. In South Africa, young people are estimated to have around R120-billion of their own disposable income, and not simply because of their spending that’s a result of their influence on parents and caregivers. Combined, this group represents significant spending power and they will be an even more powerful force in the future as an impressive number of them (63%) are already actively saving and investing, while 10% of young adults have sought entrepreneurial ways to earn an income.”

We’re not exaggerating when we say South Africa’s student youth market is the most critical market, and getting your relationship with them right the first time is going to be a vital step towards your brand’s success.

Let’s work together, contact us to set up a meeting today.