Out of Home (OOH)
In South Africa, Out of Home continues to demonstrate its capacity to reliably reach a specified audience, and has proven to be fantastically adaptive and resilient when it comes to the changes brought about by digital and internet advertising.
At Crosshair Media, we see OOH as a high impact platform that allows us to position your campaign effectively, ensure visibility and promote brand recall and affinity.
Our campaigns have embraced the changing, digital media landscape, from the innovative ideas that push the boundaries with Digital Out of Home (DOOH) to the amplification, optimization and data flexing opportunities that come with Programmatic Digital Out of Home (PDOOH), we are here for it, and our equally progressive student youth market is proving to be a captive audience.
“By 2023, it is expected that the South African OOH market will have reached a value of R3.0 billion, of which close to half (45.3%) will be from digital OOH.” - PWC Entertainment and media outlook 2019–2023 - An African perspective
We have built our reputation on creating relatable connections between brands and students, and by positioning ourselves to offer you unprecedented access to South Africa’s youth market segment through our network of student accommodation providers.
Our research tells us that OOH advertising reaches approximately 85% of the adult population in South Africa, but we know this percentage is even higher given the way students concentrate in particular areas and the number of OOH platforms we can provide access to in those areas.
Crosshair Media packages OOH as a key element of the various above the line (ATL) media platforms our clients may want to utilize for their brand campaign strategy.
In addition to the vibrant student population we serve in Braamfontein, Johannesburg, this exciting urban hub is also home to government departments, professionals, commuters, and entrepreneurs, all of whom you can access with our OOH opportunities.
Crosshair Media's client, Standard Bank has taken advantage of our excellent and relevant OOH and DOOH billboard opportunities in Braamfontein. Have you seen them? The groundbreaking ‘We are Culture’ exhibition sees the re-opening of the Standard Bank gallery after a two year closure.
Opportunities
Take a look at the formats we make available, as well as some images from previous campaigns:
  • Large Format Iconic: Building wraps, streetside billboards
  • Digital Out of Home: Outdoor digital screens
  • Street Wallscapes and Wall Murals: Precinct takeovers
  • Ambient Media: In-building student residence branding and advertising, where your consumer is guaranteed to the read message
  • Events and Activations: Let us promote your brand so you can make an impression on a captive, targeted audience.
Benefits
Because of the advantageous location of our billboards, your messaging can be multi-layered, and brand association deepened while the students are on the move to and from campus, or spending time within their work and chill zones in the Braamfontein precinct.
We can:
  • Provide access to high-reach OOH and DOOH platforms
  • Target high traffic and pedestrian volume zones
  • Implement innovation tactics on site, think LED’s and cut-aways
Chat to us if you’d like first option on various Crosshair Media-owned iconic sites in select precincts nationally. While Johannesburg is our main focal point, we are also positioned in five cities with access to 46 student-centric properties.
Inclusions
Crosshair Media will present you with a complete scope of work from creative approval to print, production and flighting.
We manage quality control, from print and production to flighting and deflighting (blanking), as well as monthly site management and proof of flighting.
Connect with us here to find out more about our OOH offerings.