About Us


To be the leading authority on the Student Youth Market in South Africa.
We want to be the preferred supplier to like-minded brands who value the students’ Need states and Passion Points as highly as we do.
Our approach holds us accountable to deliver practical solutions that drive real measurable results.


To help brands evolve as our students’ needs evolve, ensuring that the brand remains hyper-relevant.
We want to partner with brands to drive innovation and explore better product experiences and opportunities with our student base.
Our aim is to bring brands closer to the coalface.


Whatever we do must be relevant to our students while amplifying the brand. Ensuring that our engagement is credible and curated to enhance student lifestyle.