You have a marketing strategy for your brand, we have the know-how to engage the South African student youth market, and proprietary technology that allows us to extract valuable insights and make decisions based on this data.

Crosshair Media has made a point of never making assumptions about the audience we know so well - the South African student youth market. They’re a diverse, passionate, unpredictable audience with ever-changing needs, and a powerful sector of our society.

Today they thrive on being woke, celebrating individualism and gender fluidity, being entrepreneurial, and feeling empowered and connected. They are climate conscious, they believe in sustainability and don’t shy away from talking about mental health.

We can’t guess what their passion points will look like tomorrow, but our data-driven insights will keep us, and your brand on track.

Our student-centric approach ensures that the audience is the focus of the business and branding discussions we have with you. The decisions we make and the strategies we design are then guaranteed to be evidence-based and informed by the latest research.

If you’ve got an idea you’d like to work through, or you’re looking for some insights to support your next campaign, contact us so we can back you up with the critical data you need to succeed.